The Main Thing
The main thing is to keep the main thing the main thing.
-Author Unknown
Small businesses in North America can ill afford to take their eyes off of The Main Thing--which is using people in accountable ways to generate throughput dollars. Sufficient throughput, enough to more than cover fixed overhead, provides the financial health to fight another day.
Fight they must, as over one-half of businesses start- ups do not survive into year five. One out of five fails after year one. The stakes are high because the 6 million small businesses around the U.S. make up 99.9% of the total count of businesses. And one half of the people who work in the U.S. private sector work for a small business.
The coming economic recovery will be driven by small businesses, which are expected to produce a full 80% of new jobs (as has been historically true).
The purpose the Small Business Advocacy Center is to promote The Main Thing in order to help small business leaders achieve personal and organizational prosperity.
We recognize that an important dimension of prosperity is giving. At any time one or more small businesses requiring professional assistance, but not able to afford it, receives services at nominal cost.
